Social Media Coordinator

At the Lakota People’s Law Project, we use cutting edge digital media and advocacy to win justice for the Lakota people. We seek a Social Media Coordinator to take a lead role in building our global community. As the flagship program of the Romero Institute — a nonprofit law and policy center with a social justice legacy stretching back over 40 years — we work closely with Native American governments and leaders to end pipelines, safeguard Native families, and protect tribal health and sovereignty.

As our Social Media Coordinator, you’ll be the frontline, online voice for our program, and you’ll help lead our digital grassroots strategy. You’ll relish expanding our movement by driving our supporters to action, and you’ll be excited to push the boundaries of what’s possible in the social justice advocacy space. The ideal candidate must love to inspire diverse audiences, design creative multimedia content, and grow our netroots-based fundraising.

Interacting regularly with nearly 400,000 followers, you will improve our presence on our most prominent platforms — Facebook, Twitter, Instagram, and YouTube — but you won’t stop there. You’ll also create companion blogs and provide insight for expansion to other platforms. Working seamlessly with our communications and development teams, you’ll execute a strategic vision to engage people all over the world on Lakota justice issues.

You’ll work remotely in a full-time role and report to our Lakota People’s Law Project Program Director. The salary range is $48,000-$70,000 based on qualifications, geography, and experience. We provide a robust benefits package, including medical/dental/vision/life coverage and paid time off. As an organization dedicated to equity, we embrace diversity and take equal opportunity seriously. We’re committed to building a team that reflects a variety of backgrounds and perspectives. The more inclusive we are, the better our work will be. We strongly encourage applicants from all walks of life.

Responsibilities:

Social Media Campaign Strategy Development and Implementation

  • Build and implement innovative strategic plans, leveraging social media and other content channels to encourage interaction, build brand awareness, drive traffic to the organization’s websites, and foster continually engaged online communities
  • Develop and design compelling, creative social media content that amplifies our digital campaigns, telling the story of our movement and motivating people to take action
  • Maintain a keen awareness of the news cycle and a daily posting schedule for all Lakota Law social media platforms, regularly monitoring feedback, trends, and tools
  • Create and maintain partnerships with other organizations, allies, and influencers, spreading the word about our work and plugging into larger, movement-wide digital campaigns
  • Identify, recruit, and develop a core group of activists from among our supporters who will jumpstart and champion our online campaigns

Measurement, Reporting, and Analysis

  • Develop and execute a plan to optimize engagement rates and make recommendations on how to up our content game
  • Manage the systems used to track and organize social media content and monitor the success of campaigns. Debrief the team and find opportunities to iterate and improve

Required Qualifications:

The ideal candidate will have:

  • 2+ years experience managing online grassroots digital campaigns and/or social media programs for political campaigns or nonprofits
  • Superior written and verbal communication skills, with the ability and desire to to write compelling digital content in a fast-paced environment
  • Strong visual design skills, including familiarity with Adobe Photoshop, Illustrator, Canva, or similar tools
  • Excellent interpersonal skills, with proven ability to consult and coordinate among multiple teams to produce content
  • Strong attention to detail and comfort with digital and social media metrics
  • Alignment with the core values and strategy of the Romero Institute and an eagerness to dive into and promote social and environmental justice
  • Comfort working with grassroots leaders and building community in a social justice environment, and sensitivity to a broad range of races, cultures, faiths, and identities